Gwinnett Health IT Sector Primed for Growth

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Health IT - 300x250The Business Pages: July/Aug 2013
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Gwinnett businesses are at the forefront of emerging technologies that are transforming the business landscape.

Two Gwinnett companies are among the nine Georgia-based businesses ranked as part of the Top 100 Healthcare IT revenue-earning companies in the nation. Brightree LLC in Lawrenceville, and Navicure in Duluth, together with the other seven Georgia companies named to the HCI 100 List, have cumulative revenues of more than $4 billion.

“Atlanta is the Health IT capitol,”# says Jim Denny, Navicure CEO/president. He predicts the reality of imminent healthcare changes and related challenges will quickly start to take shape and that the metro-Atlanta health IT community “will play a predominate role in some fashion for what”s needed.”#

These Gwinnett technology businesses are among those that represent the vibrant economic engine that is Health IT in Georgia.

Navicure is an Internet-based medical claims clearinghouse to facilitate quicker insurance reimbursement for physician practices. The company”s software solutions, customer training and service focus help physicians become financially independent by giving office personnel the resources needed to streamline billable and receivable functions, and helps make the transitions to ICD-10 and 5010 easier. Since 2000, Navicure has added 225 jobs in Gwinnett, with 150 of those coming on board the past three years.

Brightree LLC is a leading billing and business management solution for Home Medical Equipment (HME) and Durable Medical Equipment (DME) providers, delivering an integrated suite of online solutions automating operations and management functions to provide on-demand, anytime, anywhere access to data. Headquartered in Gwinnett and with an office in Wisconsin, Brightree”s 400 industry professionals support more than 40,000 users with 2,500 companies that file $8 billion in Medicare, Medicaid and commercial claims annually.

Another Gwinnett firm rising to prominence in health IT is Lighthouse Practice Management Group, a premier U.S. provider of dental appointment reminder and relationship marketing software, recently acquired by Yodle. Traditionally, there has been a separation between customer acquisition and relationship marketing. CEO Cole Cunningham says, “Yodle is now breaking down that wall as a result of acquiring Lighthouse and will be the first in the industry to optimize small/medium business (SMB) lead generation based on actual transactions.”#

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