Setting the Standard for Style

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Dynamic. Trendsetting. A step above the rest. These are words that describe Brian Perdue”s ambition to develop today”s best hair stylists. Brian and his wife, Karen, started The Process Institute of Cosmetology, a school that would change the course of the hair industry”s standards.

But their story begins much earlier than that. Originally slated for the business world, Brian never imagined he would become a salon owner. However, Karen — who was a successful stylist — opened his eyes to the inconsistencies throughout the industry. “Hair stylists were graduating school unprepared to service clients. They weren”t taken seriously or taught the latest styles or trends,” says Brian. “Karen”s enthusiasm to raise the bar for stylists encouraged me to explore becoming an entrepreneur.”

With his wife”s passion as inspiration, Brian decided to attend cosmetology school and later traveled the world to learn from leading salons and hair design schools. “We [my wife and I] found the salons and schools that were successful had great education programs that helped stylists build consistency with their clientele,” says Brian.

This discovery led Brian to start his own company based upon a foundation of world-class education and training. Today, he”s the owner of The Salon 124 Group, which encompasses three Salon 124 hair studios, three Genesis salons and his flagship for a hair design education, The Process Institute of Cosmetology.

The Process, which opened its doors in Lawrenceville in 2006, offers students nine-months of hair design training. The curriculum, called the Pivot Point Program, is internationally recognized for producing the top stylists and The Process is the only hair design school in Georgia that currently uses this curriculum. The school”s graduates have a 100 percent pass rate for the
Georgia Cosmetology License and their job placement percentage is 92 percent.

Sandy Hayes, education director at The Process, explains the school”s dedication to the entire student experience. “Our students are happy to be at our school and they”re embraced quickly by their peers, instructors and the administration. Our goal is to always offer a professional, yet caring and safe learning environment.”

Carla Edwards, a senior student at The Process, echoes Hayes” sentiments.
“I knew initially coming to The Process it was different. Everyone here is extremely genuine and encouraging, making it a fun atmosphere to learn

In addition, The Process gives students the chance to pursue a field that”s lucrative, viable and easy to find jobs in, allowing them to enter the workplace quicker. “During a challenging economy, a lot of people are changing careers. The Process offers a training course that gets you back to work to start making money immediately,” says Hayes.

The Process also helps students find jobs. Their graduate placement program gives students access to a comprehensive list of job openings and salon contacts across the state. The school also holds career fairs, offers interview and resume assistance and lists their graduates for hire on the school”s website. If money is a concern for students, The Process also provides a variety of financial aid options.

“We know our students will graduate with an education to be successful. We equip them with the fundamentals to adapt to the current styles and trends as well as the knowledge to build a clientele and have a prosperous career,” says Brian. “We”re a school that grows people and in return, they grow their clients by providing them the best customer experience possible.”

For more information on attending The Process Institute of Cosmetology, visit