The Way We Were

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Once upon a time, shopping happened on Main Street, and storeowners were your neighbors. Some Gwinnett municipalities still have this charm and capitalize on its similarity to yesterday. But “big” is still the retailer#s mantra, and small mom & pop enterprises are at risk.

Enter Duluth#s Paving the way for small shop visibility on the Internet, DownonMainStreet offers web site design services and makes its money strictly from commissions. Organized much like the Main Streets of yesteryear, web surfers can find antique and baby shops, gift and toy stores

and much more, all in one convenient location # the desktop. Unlike Main Street, though, merchants hail from all over. Many are from Gwinnett, but there are others from Savannah, Charleston, and even Corvallis, Oregon.

Owner Jon Kaplan advises the recent economic slump has been challenging but he#s encouraged by continuing growth. Traffic to the site is up, business is increasing and participating stores are multiplying. It#s the American dream: reach farther, jump higher and do more # sometimes in spite of the economy. Bravo, Mr. Kaplan, for believing in Mom and Pop.

For more information, go right on Main Street to .